The first European event for the 2017 #ROXYfitness global tour kicked off with a bang on the shores of the Mediterranean Sea today. Thousands of girls eagerly laced-up alongside ROXY team riders, Justine Mauvin, Mainei Kinimaka and Olympian, Aimee Fuller for a morning of fitness fun to celebrate leading an active outdoor lifestyle.

#ROXYfitness Marseille by the Numbers


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This month we’re celebrating not only our connection to the ocean and the lifestyle we love (thanks to World Oceans Day and International Surfing Day falling in June), but we’re excited to share stories of amazing women who draw their inspiration and experiences from the sea.

We first met Norwegian surfers Ingrid and Ragnhild last October when we were in the Lofoten islands for a winter photoshoot. These girls love surfing so much they happily paddle out it in water to be conservatively described as a little cold. Imagine putting on a wetsuit in the carpark when it’s snowing?!

It Started With The Sea - Meet The Scandinavian Surfer Girls


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This month we’re celebrating not only our connection to the ocean and the lifestyle we love (thanks to World Oceans Day and International Surfing Day falling in June), but inspiring women who draw their inspiration and experiences from the sea.

Meet marine biologist in training, Olivia Rose. Originally from the Mornington Peninsula, Australia, Liv has just spent a year of her studies on the island of Oahu, Hawaii, where she has managed to rack up some pretty magical experiences.

It started with the sea - Meet Marine Biologist Olivia Rose


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This month we’re celebrating not only our connection to the ocean and the lifestyle we love (thanks to World Oceans Day and International Surfing Day falling in June), but we’re excited to share stories of amazing women who draw their inspiration and experiences from the sea.

Meet artist, Reisha Perlmutter. Her captivating hyperreal paintings of women underwater are so incredibly detailed that you would be forgiven in thinking they were photographs. Having grown up by the ocean in Florida, it’s no wonder that her earliest connections with the sea as a child have inspired her artistic realisations today.

It Started With The Sea - Meet Artist Reisha Perlmutter


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It’s finally June, which can mean multiple things, but if you’re north of the equator you’ll understand our excitement. Summer is a matter of days away and we are busily planning out our beach day essentials in preparation for the long, lazy days to come.

Monthly Mixtape: Mainei Kinimaka


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